NEEIM STANDARD
Accessibility
NEEIM is working toward an inclusive digital experience across neeim.com. When a page, feature, or checkout step is difficult to use, email support@neeim.com and tell us what you were trying to do.
NEEIM is committed to making neeim.com usable and accessible to people with disabilities.
Accessibility is an ongoing design, engineering, content, and customer-service responsibility. We work to support use across common devices, browsers, input methods, and assistive technologies.
Accessibility objective: continued improvement toward the Web Content Accessibility Guidelines, WCAG 2.2 Level AA.
Last reviewed: July 20, 2026.
Our Accessibility Approach
NEEIM uses the WCAG principles of perceivable, operable, understandable, and robust content to guide storefront decisions. Essential information should be available in an appropriate form, controls should be usable without a mouse where technically supported, instructions should be clear, and page structure should remain meaningful to assistive technology.
This statement describes the standard we are working toward. It is not a claim that every page, application, integration, document, or customer journey is free from every accessibility barrier.
Measures We Work to Support
Structure and Reading Order
Pages should use descriptive titles, a logical heading hierarchy, meaningful landmarks, lists, labels, and link text. Reading order should remain understandable when styling is removed, text is enlarged, or content is accessed through assistive technology.
Keyboard and Focus Navigation
Core storefront functions should be reachable and operable without a mouse. This includes navigation, search, product options, forms, account functions, bag controls, dialogs, and checkout steps where the underlying platform permits.
We work to maintain visible focus indicators, a logical focus sequence, and controls that do not trap keyboard users.
Screen Readers and Assistive Technology
Interactive elements should expose useful names, roles, states, instructions, and status messages. Meaningful product imagery should have useful alternative text, while decorative imagery should not create unnecessary noise.
Compatibility can vary across combinations of browser, operating system, screen reader, voice control, magnification software, and other assistive technologies. Reports identifying a specific combination help us investigate more accurately.
Color, Contrast, and Non-Color Cues
Text, controls, focus states, and essential visual information should maintain appropriate contrast. Information should not rely on color alone. Selection, availability, errors, and status should also be communicated through text, shape, position, or programmatic information where appropriate.
Text Enlargement and Reflow
Content should remain readable when users zoom the page or enlarge text. We work to reduce horizontal scrolling for ordinary text, prevent overlapping content, and preserve access to controls across common mobile and desktop viewport sizes.
Forms, Errors, and Transactions
Forms should identify their purpose, use clear labels and instructions, and explain errors in a way that supports correction. Before a transaction is completed, customers should have a reasonable opportunity to review and correct the information submitted.
Motion and Media
We aim to avoid unsafe flashing and unnecessary motion. Where movement is not essential, reduced-motion preferences should be respected when technically available. When NEEIM publishes synchronized media containing meaningful speech or audio, our objective is to provide an appropriate alternative such as captions or a transcript.
Testing and Continuing Review
Accessibility review may include automated scanning, keyboard-only checks, screen-reader review, contrast testing, zoom and reflow testing, mobile-device checks, content review, and examination after significant theme, application, or checkout changes.
Automated tools identify only part of the accessibility landscape. Manual evaluation and feedback from people who use assistive technology remain important.
Third-Party Services
NEEIM is hosted on Shopify and may use third-party services for payment, fraud prevention, shipping, reviews, analytics, customer support, social media, or embedded content.
Some components are controlled by their respective providers. When a third-party feature creates a material barrier, we may consider a configuration change, an alternative method, provider escalation, or replacement according to the importance of the function and available options.
Accessibility Assistance
When a page, document, product detail, form, or checkout step is difficult to use, email support@neeim.com. NEEIM Customer Care will review the request and seek to provide the information, service, or a practical alternative while a technical correction is evaluated.
To help us investigate, include:
- the page address or page name;
- the task you were trying to complete;
- the browser and device used;
- the assistive technology used, when relevant;
- the format or assistance that would work for you.
Do not include passwords, complete payment-card details, banking passwords, one-time security codes, or unnecessary sensitive information.
Report an Accessibility Barrier
Send accessibility feedback to support@neeim.com with the subject line Accessibility Request. Specific descriptions, the affected page address, and screenshots that do not contain sensitive information are helpful.
Reported barriers are prioritized according to their effect on access to product information, purchasing, account use, privacy choices, returns, and customer support. Barriers affecting an essential transaction receive priority.
Statement Scope and Updates
This statement applies to the customer-facing experience on neeim.com. It will be reviewed as NEEIM’s technology, content, services, and applicable obligations evolve. Material changes will be reflected by updating the review date.